About Us

Traditions We Treasure

“Creating Meaningful Traditions to Last Through Generations”

Meet the Team

We are a team of four daughters and our mother. When we were little, family traditions marked the turning of the years and helped our family to create deep bonds and wonderful memories. Now that we’ve grown up and started our own families, we want to continue our cherished traditions with our own little ones. Together, we have created Traditions We Treasure as a supplier of products to support the traditions that build our homes from the inside out.

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Meet Our Team

  • Nancy Crowley

    — CEO & Founder

    Mother, grandmother, center of the home and creator of traditions. A nurturing woman who also works as a nurse with newborn babies, she is at the heart of this endeavor.

  • Aurie Jeffery

    -Creative Designer

    Mother of two energetic boys, writer, gardener and cake decorator. She is brimming with sheer creative artistic genius. Her eye for detail helps us to assemble the perfect gift packages.

  • Alicia Alba

    – Business Coordinator

    Mother of four adorable little girls who keep her on her toes. A former school teacher and dancer, her organization and energy keep us on task.

  • Becky Soderquist

    — Writer/ Blogger

    Writer, blogger, hall advisor at a university housing complex, and mother of a feisty bundle of joy. With her delightful perspective and generous nature, she keeps us working smoothly together. She handles marketing and social media.

  • Jenna Gabrielson

    — Webmaster

    A brand new mommy to a sweet little girl,  she is our resident web designer and editor. Her thoughtfulness and dedication keep us all going.